Gamification is a developing trend in employee engagement that involves the use of a digital environment to assist employees in achieving certain goals and objectives. Employees participate in a game that rewards them with points, status, and incentives as they develop their abilities, aims, or objectives.
Everyone enjoys games, and we all enjoy friendly competition and the benefits that come with it.
People are staying connected and playing games more than ever before, thanks to rising social media usage, the popularity of mobile apps, and the increasing sophistication of mobile technology. Many workers’ environments are a great fit for gamification. It has the potential to increase their engagement and productivity in a fun, simple, and accessible way.
Gamification is a skill that can be learned
When some individuals hear the word “game,” they may conjure up images of mindlessly utilising an app or dismiss it as a waste of time. But don’t be fooled by the term “gamification.” The games are entertaining, but they are focused on business. Some individuals may see it as a type of technology-assisted behaviour modification. However, that does not have the same ring to it as the term “gamification”.
Gamification is effective in motivating and engaging people. They develop new abilities, behaviours, and problem-solving techniques. Gamification boosts motivation by providing continuous positive feedback. It simplifies difficult activities so that the brain can learn them over time with less stress and weariness. It also appeals to the brain’s primordial status and reward system of power.
Habituation can be a problem with traditional incentive schemes. When the brain adjusts to a reward, it no longer has the same impact, and the amount of incentive it provides the individual decreases. As users go through the stages, games may simply develop a system of rising degrees of power and prestige. At each successive degree of reward, the brain is repeatedly triggered.
Setup for the game
When performed correctly, gamification has specific characteristics that make it more interesting.
- Fast feedback
The games that do those things the best are often the most addicting. When choosing an app or game to use, make sure you test it first to verify whether it possesses all of the traits listed above.
Make sure you have a point person who can advocate for the implementation of the gamification system when you first start off. Also, make sure you hired a gamification-focused designer. Make sure to identify an area where employee engagement needs to improve and build a plan of action for those specific requirements using data from employee surveys or interviews.
Employers cannot expect good outcomes if they push employees to play. When things are required, they might become less enjoyable. When employees are forced to play a game, research reveals that gamification actually diminishes engagement.
Employees must comprehend and focus on the game, grasp the rules of the game, and see the game as fair. Valued incentives, clear regulations, and devoted administration are other characteristics that contribute to the game’s success. It’s critical that the game’s awards and prizes are based on a growth in skill rather than on chance or time spent playing. Employees who spend a lot of time playing with little outcomes should not be rewarded the same as those who become more competent in a shorter period of time. This can make the game appear unfair, which might demotivate players.
It’s also critical to emphasise the game’s social aspects. People enjoy promoting themselves and flaunting their accomplishments when they receive a prize or a trophy. The social feature of the game can enhance its value by motivating others to perform harder via healthy competition.
A plan must be followed throughout the full game setup. Employees will not appreciate or utilise the game if the rewards are meaningless, the gameplay is complicated, or the management does not value the game’s utilisation.
Decide on places where you can use gamification
Gamification systems may help a company in a variety of ways.
Games may be used to teach new skills to new or seasoned staff. Learning tools that are gamified can help with retention and outcomes.
Employees will be more motivated to service clients with more efficiency and quality if they are rewarded for their achievements and awards through gamification. They also encourage employees to discuss fresh ideas and solutions with the rest of the team.
Gamification can help salesmen work together more effectively. It recognises not only the ultimate sale, but also all of the processes that lead up to it.
Even if they are in separate offices around the world, teams may utilise games to share knowledge and learn from one another.
Employers can encourage staff to publish firm information on social media.
Gamification incentivizes efficient processing and delivery.
HR workers may use gamification to track performance reviews, enhance leadership abilities, show gratitude to peers, engage candidates, and promote referrals.
Employees may use games to help them finish work on time, communicate, and be more productive.
Employers may incentivize workers who come up with novel ideas.
Through various initiatives and programmes, gamification may aid in the propagation of the company’s culture. It can assist employees in identifying chances to contribute to the company’s culture. Furthermore, it has the potential to make information about the organisation and its values more readily available.
Atlas Intelligence Private Limited created a card game to help people comprehend fundamental life principles in a fun and engaging way. Many healthcare institutes in India implemented Arya Play collection of card games as a gamified method. Dr. Mehta’s Hospitals, one of Chennai’s best multi-specialty hospitals, has gained from Arya Play card games in all from hiring healthcare employees to keeping them engaged in their work in any situation. Arya Play card games in the workplace, a simple card game can create a positive working atmosphere for both employers and employees, as well as improve job performance.